Integrating the already robust production abilities, the new facility will help expand production numbers significantly. In its full flow, the system can easily deliver eight tonnes of premium-quality coffee in a day with the appropriate workforce assigned to it. Its focus on research and development (R&D) will also be a part of the process at the new facility, as there is a dedicated space for the same. The facility is expected to increase efficiency; the procedures of blending, coating, and infusion will be taken care of through the customised and purpose-built machinery at the location.
 
Bharat Sethi, founder and CEO, Rage Coffee, said, “We’ve always believed in keeping our formulations and sourcing of ingredients in our control and scaling our trade secret recipes in an automated manner, while still having those twists and changes that bring in the delta that leads to superior infusions and blends. We are obsessed with maintaining our quality standards and keep giving our customers the same amazing taste like they had when they first tasted our products. We have been truly blessed by our Ragers, who have showered immense love on us by constantly keeping us busy churning out their favourite Rage products.”

“This model will help us advance as a brand in maintaining standardisation through a channelised backend IP for products and help us open newer horizons on coffee blending, which currently isn’t on the priority list for many other competitor brands. The ultimate goal has always been to be the leaders in this market, and this is another step in that direction,” he added.